In the last couple of years, the demand and price of panela (unrefined whole cane sugar) has gone down, deeply affecting thousands of smallholder farmers and producers in Colombia. A volunteer is needed to carry out a market study and connect associations of organic panela producers to potential clients in the U.S. and E.U.
It is expected that at the end of the assignment, the host organization will know which are the clients that they have to target in the U.S. and E.U. market, their specific product needs, demand size, and how to be connected to them.
In-depth market study of the organic panela sector in the U.S. and E.U.
List of potential institutional clients for organic panela in the U.S. and E.U. divided by market segment and demand size
Directory of contacts of potential institutional clients for organic panela in the U.S. and E.U., divided by market segment and demand size
Trip report (to be completed on the final day of the assignment in-country)
Recommendations Form (to be completed on the final day of the assignment in-country)
One blog post on the experience
Desired Qualifications of Volunteer
Education: Bachelor’s degree in a related field preferred
Experience working in international commerce required
Experience working in importation and commercialization of sugar cane derivatives, especially organic panela in the U.S. and E.U., preferred
Language: Fluency in Spanish preferred
Experience working in a developing country preferred
Additional Salary Information: The assignment requires a two-week on-ground presence in Bogotá, Colombia. The program has a small budget to cover airfare, local accommodation, and transportation for the two-week duration.
About Grameen Foundation
Grameen Foundation is implementing the Farmer-to-Farmer (F2F) Rural Enterprise Development (RED) strategy in Colombia to support the development, application, and expansion of financial, commercial and technical agricultural services for smallholder farmers, especially women and youth, with the intention of generating sustainable, broad-based economic growth and job creation.
The program objectives are:
1) to expand agricultural sector access to financial services; and
2) to increase agricultural sector productivity and profitability, thereby raising incomes and creating jobs.
Volunteers will be deployed to address systemic capacity constraints for farmers and lenders in the country to unlock finance for improved agricultural production; new access to finance will lead to broader utilization of agricultural technologies and increased sales and incomes. Our demand-driven approach will resolve specific market constraints to increase farmers’ and agribusinesses’ access to opportunities for growth through productivity, production efficiency, and market connectivity.