Considering that the average age of Colombian coffee growers is 54 years, the country’s coffee guild wants to encourage rural youth to get more involved in the industry. With this in mind, the guild came up with “Idéate Cafè”; an initiative that aims to identify young rural entrepreneurs, strengthen their leadership skills, and provide them with technical assistance to ensure there is a generational handover that guarantees the sustainability of the country's coffee industry.
As part of the strategy, more than 500 entrepreneurs between 18 and 28 years from 20 departments applied to be part of a three-day camp where two youth from each business idea will receive expert advice, support to accelerate their entrepreneurship and space to share their experiences with each other.
The best business ideas were selected to participate. Most of the business ideas fall under the following five categories: 1) Tourism; 2) Commercialization; 3) Technology or machinery: 4) Digital entrepreneurship; and 5) Services that satisfy the needs of the coffee business.
The camp will take place between November 25 and 27 in Fundación Manuel Mejia’s (FMM) campus located in the heart of the coffee region, in Chinchiná, Caldas. FMM is a non-profit organization that aims to educate people that work in the Colombian coffee industry. Through educational processes, they promote the development and well-being of coffee workers and stimulate programs that improve formal education in Colombian coffee regions.
FMM is looking for a volunteer that can provide technical assistance to 1) FMM instructors and event organizers, and 2) all young camp participants; in marketing with a focus on e-commerce. The week before the camp, the volunteer will be based in Bogotá to finalize the camp’s teaching curriculum and agenda, and to train FMM instructors so they can replicate this knowledge with more beneficiaries in the future. During the event, the volunteer will train all participating youth in how to market their business, with a focus on online sales.
Training presentations and materials for FMM instructors to replicate the knowledge in the future
Training presentations and materials for young entrepreneurs
Trip report (to be completed on the final day of the on-ground assignment)
Recommendations Form (to be completed on the final day of the on-ground assignment)
One blog post on the experience
Desired Qualifications of Volunteer
MBA and experience working with coffee commercialization, or Bachelor’s degree with significant experience in coffee management
Language: Spanish fluency required
Experience training youth in business skills and business planning preferred
Experience developing business plans with small business owners and cooperatives preferred
Experience working in a developing country preferred
Additional Salary Information: The assignment requires a two-week on-ground presence in Colombia between the 17th and 30th of November, 2019. The program has a small budget to cover airfare, local accommodation, and transportation for the two-week duration.
About Grameen Foundation
Grameen Foundation is implementing the Farmer-to-Farmer (F2F) Rural Enterprise Development (RED) strategy in Colombia to support the development, application, and expansion of financial, commercial and technical agricultural services for smallholder farmers, especially women and youth, with the intention of generating sustainable, broad-based economic growth and job creation.
The program objectives are:
1) to expand agricultural sector access to financial services; and
2) to increase agricultural sector productivity and profitability, thereby raising incomes and creating jobs.
Volunteers will be deployed to address systemic capacity constraints for farmers and lenders in the country to unlock finance for improved agricultural production; new access to finance will lead to broader utilization of agricultural technologies and increased sales and incomes. Our demand-driven approach will resolve specific market constraints to increase farmers’ and agribusinesses’ access to opportunities for growth through productivity, production efficiency, and market connectivity.