Product Development & Ingredient Innovations, Sales/Marketing
4 Year Degree
The Marketing Manager will be responsible for the Van Drunen Farms Marketing platform. Reporting to the Vice President of Marketing, the Marketing Manager will be the primary marketing development and execution resource for Product Line, Product Strategy Teams, and Sales. The Marketing Manager will be responsible for the Van Drunen Farms marketing strategy, including competitive intelligence, development and positioning of our products, and working cross-functionally with Marketing, Sales, Product Line, and R&D Teams to inform and develop long-term marketing plans.
Responsible for assisting in the development and execution of the global Van Drunen Farms marketing platform
Recommend the messaging and tools that communicate the Van Drunen value/brand directly to customers through multiple channels
Maintain relevant knowledge of market trends and consumer insights
Recommend new products based on market insights/consumer trends
Establish relationships with all internal stakeholders, and utilize a data-driven approach to market penetration
Assist in the development of annual strategic marketing plans and budgets
Gain insights into competitor products, develop educational tools for product management and influence global marketing with strategic message and product opportunities
Develop communication plans to customers, sales, and product line management
Assist in the development and implementation of internal training on VDF products and capabilities
Bachelor’s Degree in Food Science, Marketing, or closely related field
MBA beneficial, not required
Qualifications-Required and Preferred Skills and Experience
3-5 years’ experience in food ingredient marketing, business development or product development
Creative thinker that can apply consumer trends in developing innovative new products and approaches to the market.
Experience in developing marketing strategy and bringing new products to market
Ability to provide routine updates through verbal and written communication of successes, failures, best practices, and opportunities
Successful candidate will be a curious, lifelong learner, actively seeking feedback from team, peers, and leaders
A Proficiency in the entire MS Office Suite required. Adobe Suite preferred.
About Van Drunen Farms
As a global, growing, and vibrant food ingredient supplier to the world’s best companies, we are always seeking positive and talented employees to help our company reach the next level. We know that quality begins with the people who work with our products. As part of our ongoing quality commitment, we invest heavily in the development our employees – throughout every step of their careers.