Technical Consumer Research is a group in R&D responsible for leading and managing consumer and sensory researches to guide innovations. Determine appropriate research methodologies to understand market trend and consumer taste preferences, coordinate researches working closely with project team members and research agencies, and interpret results and provide recommendations to project teams.
•Work closely with R&D product development and business teams to understand business/project needs, and provide strategic research plan to address those needs.
•Gain market trend and consumer insights through primary and secondary research data to identify new innovation spaces, issues, and provide guidance on product development.
•Lead the designing, execution, statistical analysis, data interpretation, and reporting for all stages of consumer and sensory researches to gain consumer feedbacks, and guide project teams how to move forward.
•Closely connect with internal and external network to explore/develop new methodologies, continues improve current TCR projects management processes and work quality/efficiency.
Our purpose is to refresh the world and make a difference.
We are committed to offering people more of the drinks they want across a range of categories and sizes while driving sustainable solutions that build resilience into our business and create positive change for the planet.